Original TV Programming Coming to the 360? Microsoft Hires Executive

 With the move Microsoft is drastically making to insure that their flagship console is a household and a must have name, it seems it would only make sense to expand it even more, then it already has. How can they do it, you say? Original TV Programming.

That's right, According to a new report from Bloomberg, Microsoft has set out to hire a big-time executive from the world of television to help the company fill out its entertainment offerings with original (and exclusive) Xbox 360 content.

 This move will most likely give Microsoft a much needed advantage over the set-top solutions by their rivals; most notably Apple and Google. Neither of which create content to package alongside their respective devices' streamed content. EPIX, ESPN, Hulu Plus, Today, and Netflix are some of the streaming stations that either rolled out or continued along with the Xbox 360 (U.S.) as part of its most recent software update. Further December options to-be-released include Sony Pictures' Crackle station, iHeartRadio, MSNBC.com, TMZ, and UFC on Xbox Live, to name a few.

There are also new channels coming to Xbox Live to kick off 2012 and they are; CinemaNow, HBO GO, and Comcast's Xfinity on Demand.