PS3 to Target Toward Kids in 2012

 The PS3 has been in market for about 6 years now, according to Sony's 10 year life span for the console it has reached its stride. The Playstation Magazine has recently done an interview with Sony's Computer Entertainment Europe (SCEE) CEO Jim Ryan this is what he had to say;

“I think you’ll see us taking the console more towards a slightly younger demographic. More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3,” Ryan said.

“If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold,” he continued.

Do you think that the PS3 should become a 'kiddie' console or should it stay the way it is? Do you think that the new Playstation Vita will take the spot for more 'adult-like' gaming? Tell us in the comments below.

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